Modern Marketing Management

Authors

Karthick S
Assistant Professor, Department of Management Studies, Sri Vidya Mandir Arts and Science College, Katteri, Uthangarai-636906.
DOI: https://doi.org/10.26524/royal.14

Synopsis

Marketing is both an interesting and an important subject to be learnt by the students in commerce and management. The book has been prepared keeping in mind the students studying B.Com, B.B.A, B.A and M.Com, degree courses of Madras, Bharathiar, Bharathidasan, Periyar and other Indian universities.

Chapters

  • Meaning and evolution of marketing
  • Marketing functions
  • Product planning and policy
  • Pricing
  • Channels of distribution
  • Promotion and sale promotion
  • Advertising
  • Personal selling
  • Market segmentation
  • Buyer behavior
  • Marketing research
  • Sales forecast
  • Marketing of consumer goods
  • Marketing of agricultural and industrial goods
  • Marketing of services
  • Law relating to sale of Goods
  • Stock market
  • E-marketing
  • Marketing environment
  • The consumer production act, 1986
  • Unfair and restrictive trade practices

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Published
May 6, 2019
Categories
Copyright (c) 2019 Royal Book Publishing
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Details about this monograph

doi
10.26524/royal.14.13