FASHION MERCHANDISING

Authors

V. Mahalakshmi
Head & Assistant Professor, Department of Costume Design and Fashion, K.S.R. College of Arts and Science for Women, Tiruchengode -637215, Tamilnadu
R. Yoga ranjitha
Assistant Professor, Department of Costume Design and Fashion, K.S.R. College of Arts and Science for Women, Tiruchengode -637215, Tamilnadu
DOI: https://doi.org/10.26524/royal.191

Synopsis

Merchandising is the presentation and promotion of goods that are available for purchase for both wholesale and retail sales. The Merchandising definition describes the process of determining the best strategy for attracting customers to a physical or digital store’s merchandise.

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Cover for FASHION MERCHANDISING
Published
April 6, 2023
Categories
Copyright (c) 2023 Royal Book Publishing

Details about this monograph

Co-publisher's ISBN-13 (24)
9789395423533
Physical Dimensions