APPAREL MARKETING & MERCHANDISING

Authors

Dr. K.M. Pachiyappan
Associate Professor, Department of CDF, PSG college of Arts and science, Coimbatore
V. Mahalakshmi
HOD, Department of CDF, KSR college of Arts and Science, Women, Tiruchengode, Namakkal
Dr. S. Sundaresan
Associate Professor, Department of Textile Technology, Kumaraguru College of Technology, Coimbatore
Dr. S. Ariharasudhan
Associate Professor, Department of Textile Technology, Kumaraguru College of Technology, Coimbatore
DOI: https://doi.org/10.26524/royal.211

Synopsis

Merchandising is one of the most purposeful and useful disciplines in today’s global economy. It refers to all that goes in promoting and sustaining certain categories of commercial activity, including methods, practices and operations. It is the combination of marketing theory and practices, making effect on maximizing sales of the product. It also explains about the promotional activity of the product sales.

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Cover for APPAREL MARKETING & MERCHANDISING
Published
August 3, 2023
Categories
Copyright (c) 2023 Royal Book Publishing

Details about this monograph

Co-publisher's ISBN-13 (24)
9789395423830
Physical Dimensions